Designer.


Smeena Aslam

Designer.
Smeena Aslam

Experienced creative, graphic, and web design professional based in London.

Learn more

Portfolio

Recent projects are in the process of being added, check back soon. For a full portfolio viewing, make a request using the contact form below.

Layout, Branding

Monthly internal comms digital brochures for the Health and Safety team at Mott MacDonald.
Layout, Branding

Layout, Branding

Layout, Branding

brochure image featuring a large pink shape
Layout, Branding

DNA style graphic diagram
Data visualisation, Infographics, Layout, Branding

four mobile phones featuring social media
Social media assets

Data visualisation, Infographics, Layout, Branding

Panel design
Campaign, Marketing, Layout, Branding

Panel design
Campaign, Marketing, Layout, Branding

Poster
Storytelling, Infographics, Layout, Branding

Exhibition stand
Exhibition, Branding

Clean streets branding
Illustration, Layout, Branding

A campaign for the Cleansing Team at the City of London Corporation including questionnaires, booklet, information folder pack.
Booklet   (PDF 600kb)Clean Streets Partnership web page  
Illustration, Layout, Typography

A design guideline publication by the City of London's Access Team detailing best practice in accessible design within buildings and public spaces.
Posters and Flyers

Layout, Illustration, Photographic Editing, Typography, Data Visualisation

This report was designed for the Beech Street Transport and Public Realm project which aims to deliver air quality, property and public realm improvements in Beech Street.

Layout, Illustration, Typography

A driver handbook designed for City of London staff who use vehicles as part of their jobs.

Comment Card


Departmental Newsletters

Layout, Typography, Imagery

LFA City Guide Map

The London Festival of Architecture's City Guide for 2018.
LFA City Guide 2018   (PDF)
Layout, Typography

The UK’s first wind microclimate guidelines for new development proposals in the Square Mile. The set of guidelines raises the benchmark for acceptable wind conditions in the City, putting the comfort and safety of cyclists and pedestrians first.
Document   (PDF)Wind Guidelines News web page  
Poster | Poster | Illustration

An anti-littering campaign for the Cleansing Team at the Corporation aimed at market traders. Posters and banners were displayed around the market to discourage dumping and littering around the historic site.

National Walking Month Poster.
Link to web page  

A concept image for future green buildings.
A-board Montage | Banner | Information Pack

An example of an A-board signage design and montage image for the Monument area.

An anti-littering campaign for the Cleansing Team at the Corporation aimed at market traders. Posters and banners were displayed around the market to discourage dumping and littering around the historic site.

A design for a Welcome Back Pack for businesses and workers detailing the safety measures the City is taking to help them back to work during the COVID-19 pandemic.


Layout, Typography, Infographics

The Transport Strategy document, adopted in May 2019, sets out how the City of London Corporation propose to design and manage the City’s streets to ensure the Square Mile remains a great place to live, work, study and visit.
Document   (PDF 10MB)Transport Strategy web page  


Discover more

Approach

Blending technical expertise with artistic vision, I consistently deliver design projects that are both visually captivating and inclusive.

I ensure that my designs are crafted to be user-friendly and approachable to individuals of diverse backgrounds and abilities.

Embracing inclusivity, I strive to create designs that resonate with a wide audience, providing meaningful and engaging experiences for everyone.

As a graphic design expert, my process combines creativity, strategy, and collaboration.

1

I begin by understanding the client's objectives and brand identity.

2

This is followed by thorough research and gathering inspiration..

Multiple design concepts are then generated.

3

Throughout the process, open communication ensures the client's vision is incorporated.

I refine the chosen direction based on feedback, focusing on visual hierarchy and composition.

4

The final design is carefully integrated into the desired medium, paying attention to technical specifications and accuracy.

The result is visually captivating and strategically effective designs that leave a lasting impression.

Get in touch...

Whether you need captivating visuals, user-friendly interfaces, or innovative branding solutions, I can bring your ideas to life. Get in touch today and let's make your design aspirations a reality.

* These fields are required.

Testimonials

Smeena smashed it and delivered a fantastic document. As a result of Smeena's delivery and approach, we now have an excellent approach moving forward and a structure which will shape the teams' future consultancy offer and deliverables. Smeena is also a pleasure to deal with, very friendly, and comes with suggestions every time on how we can work together to improve the outcomes. Amazing work!

Josh, Principal Consultant

Smeena was quick to respond to a last minute graphic request to support formatting and presentation of an important bid proposal due in less than 24 hours. I loved the end product and had no complaints.

Ayo, Senior Consultant

Smeena saved the day by creating exactly the diagram we needed quickly and perfectly first time.

Gemma, Wellbeing Coordinator

Smeena has helped the team on numerous projects. Her expertise and patience has helped produce some impressive work as well as taking the stress out of some important projects.

Louise, Recycling Team

The rolling presentation achieved the required result of adding interest to our static display... resulting in several delegates stopping at our stand who might otherwise have walked by. A great piece of work and greatly appreciated.

Steve, Development Manager

Smeena assisted our team in designing posters for a campaign to reduce fly tipping in and around Smithfield Market. Smeena was creative, helpful, efficient and communicated well. We were delighted with the finished result.

Claire, Street Environment Team

Smeena is a great key player when it comes to working together in a team and independently and is never hesitant on asking questions she’s not sure about in relation to the brand or general enquiries.

Radha, Design Lead

Smeena's input, approach and final output has been fantastic. Very clear, concise and very well received by the client and wider project team. A joy to work with. The final quality, look and feel of the design was first rate.

Caron, Technical Director

About

With a genuine passion for design, I thrive both independently and as a collaborative member of a creative team. Consistently delivering projects on time and within budget. Meticulous and detail-oriented, maintaining an integrated approach to deliver results-driven solutions.

Designer.

Graphic Design, Web Design, Branding, Illustration, Typography, Infographics, Presentations, Exhibitions, Advertising, Packaging, Infographics, Data Visualisation. PhotoShop, Illustrator, InDesign, DreamWeaver, Acrobat, Word, Excel, PowerPoint, QuarkXpress, HTML, CSS, ASP, JSON, JavaScript, Python, WordPress, SharePoint, Magento.

Social

 Smeena Aslam

 @DesignerSmeena

 Designer.Smeena